Understanding the behaviors and needs of our fellow humans is a process. Women in particular are often underestimated and misunderstood. Research is an essential and powerful tool to unpack trends and shape decisions for your business.
Using our direct experiences with clients, this newly launched division allows BHC to expand upon our client learnings and share insights on a broader scale through quarterly trend analysis and formal studies.
The Women's Professional Conference Experience & Impact Study
Conferences play an essential role in providing networking opportunities and continued education for professionals across every industry. Yet, these professional experiences are left out of major studies examining equity gaps for women at work.
To begin to fill this void in national research, The Women's Professional Conference Experience & Impact Study was launched in September of 2018 in partnership with Dr. Emerald Archer, Director of the Center for the Advancement of Women at Mount Saint Mary’s University and BHC Founder, Brady Hahn, to examine if and how professional conferences are impacting women’s equity in the workplace.
As part of the study, a national survey of professional women was conducted to better understand their experiences as conference attendees - their motivations for attending, their desires in regards to content and programming, and even their experiences of sexual harassment - making this the first study of its kind to collect data on the subject.
The preliminary results will be published in the summer of 2019. Join the Insight Mailing List to be among the first to hear the results.
To learn more about the innovative research and programs offered by the Center for the Advancement of Women at Mount Saint Mary’s University, visit www.msmu.edu/CAW.
Content Trends: Why Women Are Left Off Conference Stages
Over the past 10 years our consultants have worked with conference organizers to program over 300 panels, keynotes and workshops at co-ed events. We found there were four common reasons why women were passed over for speaking opportunities and how to fix them. Visit our dedicated solution kit here.
You can also find additional insights published on GenderAvenger: Your Job Title Is Not Your Worth: When Will Experience Count?
Giving Trends: Tapping Into The Next Generation of Women Donors
Coming Soon! For the first time in history, women control their wealth. It’s no longer only inherited from fathers, husbands or families - women are building their wealth on their own terms. Based on over three years of focus groups and collection of first person narratives across client projects, BHC is developing a digest of insights including generational trends and suggestions to tap into the vast potential of women donors over the next decade.
Content Trends: Speaking to Female Entrepreneurs
Coming Soon! The content offered to female entrepreneurs tends to focus on the success stories (or at least the successful parts of the story). Based on BHC observations of content across the country, we have identified some of the missing pieces that women need to hear to develop successful independent businesses.
Have an idea or an area of inquiry you would like to suggest? Get in touch and tell us about it.